frozen dinner and Betty Crocker

LOL people were really harshing my buzz with the "your blog is in boxes" critique. Okay. I hear you but it's a template, after all. I don't have many to choose from and who has time to build one from scratch? My mother is a great cook but when it comes to baking she will call the Sweet Talker for a birthday cake. When I'm in a hurry, I am not ashamed to use the microwave on a frozen entree. But I'm not going to do that for guests, now am I?

What I'm getting at is that boxes are only evil when you have control over your site. Boxes are only evil when you are selling a brand, creating an experience, designing for a box maker. (How cheesmo would that be? A box site in boxes. I bet $500 that exists somewhere.)

Boxes on your blog are OK. It's predominantly text. Tons of text we all need to sort through. Archives. Links. Gadgets. Videos. You post it daily and you are in rather a hurry, yes? Furthermore, you get what you get when you get something free. "Hey I know this service is GRATIS but I demand fluid templates and experiential blogging!" That don't fly.

So there are exceptions to every rule, like speaking in colloquialisms to emphasize a point. Like saying "Yatta Yatta" and "Meow Meow" instead of "Blah Blah". Like petting your cat in the opposite direction of its' fur to give it a mohawk. Whatever puts the hop in your bunny. UNLESS A CLIENT IS PAYING FOR YOU TO SOLVE A DESIGN ISSUE OR BUILD THEIR LOVELY BRAND ON LINE. THEN YOU DON'T USE BOXES. NO BOXES. BOX BAD. BREATHING SPACE GOOD.

So enough with the hateratin' while you're waitin'...gimme some wiggle room. That being said I chose a new template as I was due for a refresh. But...I think if you stretch this page wide enough you'll see boxes anyway. From a distance. But you don't surf like that. SO THE OTHER RULE IS SHOW YOUR DIGITAL WORK DIGITALLY ON A BIG SCREEN TO REPLICATE THE USER EXPERIENCE IF YOU'RE IN A BIG ROOM. SAVE A TREE. DON'T BOARD IT.

AND ANOTHER RULE IS DON'T TYPE IN ALL CAPS UNLESS YOU WANT SOMEONE TO THINK THAT YOU'RE "TEXT YELLING". YEXTING. AND THAT IS BAD. IT CAUSES MUCH CONFUSION AND MISINTERPRETATION OF INTENTIONS.

So no all caps. Unless you're shortening things like VIP, RIP, PMS, ADD, DTs (oh that's a combo job) and SWAT.

THE END.